A holistic and modern marketing approach of an old school retailing store
Pandemic has brought negative effects to the world. Not only to man, the outbreak of Covid-19
greatly affects the business arena forcing many industries to stop their operations. Yet, this old-
fashioned retailer store in the northeast part of the United States goes beyond the ordinary.
The Vermont Country Store successfully revamped its business keeping its employees safe while
meeting customer’s demands. Jim Hall the store’s president and CEO shared three approaches to
take their marketing strategies to a different level.
In the first approach, the company gives attention to the people both the store’s employees and
customers. They think the people first before profits.
Acknowledging the risks brought by Covid 19, the company executives quickly find ways in
understanding the ebb and flows of the virus. To protect their employees, the store adopted the
remote working set-up for the call center department.
On the distribution department, the store imposed strict health protocols preventing possible
virus transmission and outbreak. Limiting the orders is another alternative used to ensure all
demands are catered to.
The second approach is keeping a strong and powerful connection to customers. For decades,
The Vermont Country Store is known for its excellent customer services.
Amid the pandemic, the store empowered their call center agents to work efficiently in the
comfort of their homes. Yet there’s more, the store pushed its employees to go beyond answering
calls. Call center agents lend ears to customers helping them cope with pandemic-related stress.
The last approach takes in the modern marketing adaptation. The E-commerce industry boomed
trades so, The Vermont Country Store also embraces this modernized marketing strategy.
With the help of professionals in the e-commerce world like Oracle Commerce, the store is now
offering an online platform that gives a hassle-free shopping experience, customers can enjoy
personalized shopping through their official website.
Established in 1946, The Vermont Country Store sells old-fashioned products ranging from
household goods, imported perfumes, clothing, soaps, candies, and chocolates. This retail store
uses both traditional and modernized ways of selling.